GOOGLE SEARCH VS GOOGLE DISCOVER: what works best for your business in 2020 and beyond?

Indeed, businesses can’t reach their full potential without having an online presence, especially on the Google network. The Google network comprises both Google Search and Google Discover amongst all others, and Google has made it a priority to make businesses succeed with their online marketing efforts.

In this guide, we will be diving into Google search, and Google discover, what they are, how to differentiate them, and what works best for your business. To start the journey of understanding what works best for your business, you have to consider and have a clear understanding of your business goals. To kick off on it, we will look at this short and precise marketing model called ACA (Awareness, Consideration, and Action), which explains stages in the buyer’s journey.

AWARENESS:

Every buyer’s journey starts with this stage (Awareness) as it is the foundation of your business and brings exposure to your buyers on what your business is all about. At this stage, we are assuming that your prospects have no prior or clear knowledge of your business. So feel free to woo them in the most simplistic way to keep them coming for further inquiries.

You are expected to educate, entertain, and inform them of what your business is about and not try a hard sale on the first business opening. For this stage, you are targeting two kinds of people:

  1. Your Prospect who knows his problem but has no solution yet: Your business has to provide a clear understanding of the problem and provide a clear path to solving that particular problem.
  2. Your Prospect who doesn’t know he has a problem: Your Business creates content that educates your buyer about the problem they aren’t aware of and reminds them of the result of not solving that problem.

Creating Awareness

To create awareness, you need to create useful content that’ll be useful to your audience. Your audience can grab the information when it’s in the form of video, blog post, eBook, white paper, podcast, etc. All these content forms can carry clear and precise information about your business in the awareness stage.

CONSIDERATION:

At this stage of the buyer’s journey, he is already aware of what your business entails but needs to be convinced that your business can be trusted. At this stage, it requires your business to take further steps in deepening your relationship with your buyer. That is, you need to adopt an inbound customer-centric approach.

Inbound customer-centric content

An inbound customer-centric approach means having a one on one interaction with your customer in the form of content that speaks to them directly, creating an atmosphere that the customer needs and in return bringing in leads (phone number, email address, and a clear buyer persona). Your business won’t wear out as long as it knows what content at what stage in the buyer’s journey needs to be applied. For the stage of consideration, your business needs content like; live webinars, Product testing/demos, case studies, pricing guides, and FAQs.

ACTION:

Your buyers have left the awareness stage to the consideration stage and have reached the action stage, where purchases are to be made. At this stage, your business has built trust with the buyer, and in return, the buyer is ready to carry out a transaction with your business.

With the buyer’s level of information about your business, final efforts are to be made to make sure the buyer sees no other option but that which your business provides. Create room for better inbound customer-centric content that talks more directly to the buyer.

Don’t let your buyer slip away at this stage; you can provide them with content that makes them your customers and keep your business growing. Content like customer reviews, discounts and offers, competitor comparisons, customer case studies, and testimonials would help your customer make up their mind. To complete the business marketing model, here are the three final stages you need to make your business profitable.

Retention, Loyalty, and Advocacy:

After your customer has made purchases, it’s time for you to keep them coming back (retention), to be always active with your business (loyalty), and tell others about your business (advocacy). This is necessary for every business seeking consistency and growth daily, weekly, monthly, and yearly.

To keep customers with your business, get them fired up, and ready to talk to others about your business you will need to adopt a more direct form of inbound communication.

For retention, we will focus on sending your customers and emails offering customer support, onboarding emails, recommending add-on products, publishing important blog posts or videos, etc., focused on your product.

For loyalty and advocacy, you will create an atmosphere where your customers know that they are heard. A closed group on Facebook or WhatsApp for loyal customers where they get to share their experience, either good or bad, and you suggest possible ways to make the experience better.

Now you have a base knowledge of your business goals, let’s move on to Google discover and Google search.

WHAT IS GOOGLE DISCOVER

Google discover, which was released in September 2018, with over 800million monthly active users, is a platform by Google for your business to reach its users without actively searching for a particular subject online. It has a wide range of subject matters anyone can view and, with time, narrows it to your preferences. It’s more of automation on the Google algorithm to make content more personalized, thereby reaching more users.

Google discovers feeds of previous content you might have shown interest in and recommends similar content for you to enjoy. Before we dive into if Google Discover suits our business goals, let’s look at what kind of content makes it on Google discover and how well it should be optimized for better productivity.

GOOGLE DISCOVER CONTENT AND HOW TO OPTIMIZE IT:

The question is “what kind of content should be on Google discover?” and the simple answer to that is content that is interesting to a particular individual, content in the form of news, articles, videos, paid ads, and snippets.

Now you know the kind of content, let’s optimize your content for Google discover. When optimizing, note that no keywords or location can target specific users; Google does all the content delivering to its relevant users with its algorithm’s help. So it’s important to know that content can appear on Google discover if it’s indexed by Google and meet Google Discover’s content policies. To stand a better chance to succeed, you must;

  1. Create engaging content that users find interesting
  2. Optimize content for mobile since Google discover is a mobile platform
  3. Have AMP (Accelerated Mobile Pages) enabled for an increase in load time speed
  4. Make sure your website has its security enabled (HTTPS)
  5. Have High-quality images with at least 1200 px wide.

WHAT IS GOOGLE SEARCH

When it comes to Google search, it can be best described by explaining how it functions. For its functionality, Google search uses Google’s algorithm to index keywords based on the users’ search query, providing the user with the best search result from its search engine.

Google search is ever-evolving, and as a result, search engine optimization has always been needed to keep your business content relevant. Note that for every word a user search for, Google search engine bots crawl the web searching for content and indexes to make sure it suits the end-user.

Google search intent and how to optimize your content for it

As Google search engine is evolving, optimizing your content for intent has become more important than just the usual optimizing to rank for a particular keyword. Google algorithm has been built to look at the whole of your content and its relevance to its topic. So the era of keyword stuffing is dead; you can only use relevant keywords that depict the searcher’s intent in your content.

Now bringing together the knowledge of your business goals, Google discover and Google search together;

  1. For the awareness stage: Google discover has potential that is as good as Google search, reaching more people even when they don’t want to use Google search to search for a particular term. It’s a good option for your business if your goal is to create awareness about your business.
  2. For the consideration stage: Google discover can still be of use in this stage. According to the algorithm on Google discover, it feeds off on previous seen posts to better optimize what the user sees. On the other hand, Google search works with searchers intent on bringing the most specific location result, given that search engine user has been in contact with your business in the awareness stage.

For the action stage: Google search has proven to be efficient in sales made, app installs, and subscribers gotten in this stage. For Google discover, the buyer might still exhibit some level of skepticism when shown an AD with a SHOP NOW button.

Conclusion:

The choice of either Google search or Google discovers, which works best for your business in 2020 and beyond, totally depends on where your business is in the buyers’ journey, either it is in the awareness stage, consideration stage, or better still in the action stage.

So it’s important to identify where your business is in the buyer’s journey and take the necessary steps to get it because growth is necessary for every business.

free google tools for business

7 FREE GOOGLE TOOLS THAT WILL KEEP YOUR BUSINESS PROFITABLE

When it comes to constant profitability of your business, you need to have the right set of Digital Marketing tools because they are important; more so necessary is having the right set of google tools list that focus more on keeping your business profitable.

These google free tools are of different functions and with the release of google new tools, you need to stay focused with only tools that are productive and profitable to your business. It is also important to note that productivity and profitability happen when a proper measurement is carried out on every activity done.

Google free tools can be said to be the best google tools in the sense of its ability to keep your business profitable all year long. Profitability happens when you have complete knowledge on how to use google tools whether be it a google advertising tool (AdWords tools) or google information tools, google tools for marketing, google measure tool, you need to be well educated on it to use it accurately for your business to profit from it.

Now here are the google business tools that are free and keeps your business profitable at all times.

  1. Google my Business App
  2. Google Trend
  3. Google Alerts
  4. Google Drive
  5. Google Hangouts
  6. Google Calendar
  7. Google Analytics

GOOGLE MY BUSINESS APP

Google my business tool serves in the area of marketing and as part of google tools for small business, this free google service provides your business with an online business listing that remains online once your business details are uploaded. Your business details include your Business Name, Address and Phone number as a primary listing criterion. Also for better customer response to your business, a google location map and business picture would drive more traffic to your business.

For a good search engine optimization (SEO) from people searching for businesses like yours, Google My Business when optimized with the right keywords will allow your business to show up on google search engine to potential clients actively searching for what you offer and it creates an easy find for your business online on google my business tool.

On google my business tool offered by Google as a free business tool, your business can stay profitable as more and more people will keep searching for businesses like yours. One more thing to keep in mind is the knowledge on how to set up Google my business in a well-optimized form to constantly bring people straight to your page; as you know in business there are lots of competition. Feel free to reach out to the team at Eulahub to get a well-optimized Google my business page set up for you.

GOOGLE TRENDS

We both know that for a business to remain relevant and profitable at all times, the understanding and use of trends must come in; therefore for your business to succeed online and remain profitable, the knowledge on how to use google trends to stay profitable must be harnessed.

As part of google free tools, google trend shows you daily, weekly, monthly and real-time happenings (search volumes) on a particular keyword which in reverse is good for your business search engine optimization (SEO).

How is Google trend good for your business search engine optimization (SEO)?

It helps your business to use a particular keyword or phrase that is trending based on its search volume as indicated on Google Trend so your business can create content surrounding that trending search online thereby driving traffic to your business offers.

When using google trend also noted that search can be carried out by country, to know what’s trending as regards that particular country. A search term can also be for a particular country to know its search volume as it regards that country.

To keep yourself notified about a particular trending search you have made use the subscription button to keep yourself updated on how it’s trending.

It is a good tool that can also assist your business in research, news-jacking and also keeps your business profitable. For research, your business can carry out a test for a particular product or service to know when it’s more in need. Still, on research, a yearly search can be done on a particular search term or phrase to see what its performance was like and state possible inference on how the next year would be like. For news-jacking, your business can also do a daily, weekly, monthly search and content surrounding that trend to grow your business.

GOOGLE ALERTS

It’s a tool that keeps your business informed on a desired keyword or phrase when mentioned online. This might be in the form of published content with the keyword or phrase mentioned in it.

Your business now receives information on the go concerning a particular search term or phrase straight to your Gmail address. Setting up Google alerts is very easy, all you need is the search term or phrase you have in mind to keep tabs on and your active Gmail address to receive alerts once the search term or phrase is mentioned on google. It also brings up the content containing the search term or phrase.

Google alerts are not just profitable only for your business, it is also a google tool for monitoring and listening to know the next line of action to take concerning the information gotten in your Gmail.

Monitoring and listening with this google tool don’t only apply to businesses to keep them profitable but to all spheres of work and life, example includes Politics, health and entertainment etc. Feel free visit google alerts to get started.

GOOGLE DRIVE

When it comes to information storage for your business, hardware devices have been proven to fail at points when we need them. So this small free business solution called Google drive has proven to be profitable in keeping information safe, so you no longer need to worry for the loss of information on the device.

Also, note that for Big business you require more storage space so you will need to get the paid package for a larger space to suit your business information storage. Google drive has also gone beyond the storage of files to sharing of files to other users. It simply means you share a link of the file you want the other user and they simply download it without any charges or barrier.

Feel free to also check out google drive and its policies to get a better understanding of how it works

GOOGLE HANGOUT

This is another free google solution for your business. It keeps your business profitable in terms of communication with your clients and prospects. With Google hangout you can do your business video call, business phone call, business messages to your clients wherever in the world they are with no country restriction.

It is one of the free business apps with no limitation on usage as it’s a means on how to promote business on google internationally.

GOOGLE CALENDAR

A business that stays profitable requires time management and to manage your time properly you require this google business tool called google calendar. The google calendar App helps you spend less time managing daily, weekly and monthly activities with a constant reminder on the next scheduled activities.

With this free google business app, sharing google calendar within the organization is now possible as every activity within the business is well stated out for the worker to see and also receive a notification on what next in the schedule to do.

You can get started to see how well it works for your business to keep it profitable.

GOOGLE ANALYTICS

When it comes to Digital Marketing using google service, google analytics – a free google software, helps you to measure your advertising return on investment (ROI). This is one of the tools of advertising and marketing in terms of measurement of the effort carried out.

Your business needs Google analytics if your business has a website on an eCommerce store, google analytics will help measure the traffic coming into your Website to know its performance and what next to do keep optimizing for more visit and possibly re-target your visitors to take any action on what you want them to.

When it comes to measuring all your business effort online to better stay profitable, google analytics serves best and it is free for all.

Round the clock Profiting

In conclusion, there are lots of free tools to keep your business profitable, but this free google tool sets a base to keep your business profitable. Note that your business growth depends solely on your constant profitability so I advise you seek out more tools that keep your business in constant profit than those with initial gains.

Does your business have a digital marketing strategy?

Digital Marketing 101: How to get anyone to pay for your services.

How would you feel if I walked up to you and say “hey, give me your money”?

Confused and creped out, right?

But you give your money out to people you don’t know online, and it doesn’t feel creepy, why? I’d tell you why “Approach and Marketing.”

You can get anyone to give you their money; all you need is the right approach and a great marketing strategy. This is where Digital Marketing comes in. Digital Marketing can help you reach the right people and make them give you their money without coming off as creepy.

What comes to your mind when you hear Digital Marketing? Let me guess, “Expensive and doesn’t work.”

On the contrary, Digital Marketing isn’t expensive, and it works. All you need is the right strategy. Once you have the right strategy, Digital Marketing will work for you.

What exactly is Digital Marketing?

Put simply, any form of marketing you see through digital channels (social media and websites) is Digital Marketing.

Digital Marketing is powerful! Once you can harness that power, your business will grow very fast. In this post, you will learn how to use Digital Marketing to get anyone to pay for your services.

The Power of Digital Marketing

Any type of business can benefit from digital marketing by getting access to a broader market. You can target a specific audience and measure your results. Unlike traditional marketing, it gives you the power of control over your marketing and resources.

Let’s take a brief look at the powers of digital marketing:

Wider Reach.

With digital marketing, your business gets better exposure, which will lead to an increase in sales and profit.

Access to word of mouth.

We all want to buy products that we are sure of. That is where word of mouth comes in. Now, it is easy to go to an online store and check their reviews before you make a purchase decision. It wasn’t like that before; it was tough to get word of mouth from other buyers. Digital marketing has made it easier to access different customers to ease your purchase decision.

According to Nielsen, 84 percent of the consumers completely trust the recommendations they get from their family and friends

Personalization.

With Digital Marketing, you can personalize all your marketing to fit your target audience.

According to Accenture, 75% of consumers are more likely to buy from retailers that recognizes them, remembers them, and offer relevant recommendations.

Measurable marketing.

Unlike traditional marketing, you can track and measure your results with Digital Marketing. That means you can measure your marketing to see which one does well and which one doesn’t. That means higher conversation and less money.

Affordable marketing.

Unlike traditional marketing, Digital Marketing is affordable and accessible to most business owners.

I’m sure you must have seen the power of Digital Marketing a million and one times, but you’re still convinced that it doesn’t work, or maybe, not for you.

The truth is Digital Marketing will never work for you until you learn to harness its power. And how do you make the power of Digital Marketing work for you? Strategy.

TIP: Learn how to build an unbeatable business with digital marketing

Digital Marketing Strategy

Without a good strategy, your Digital Marketing is as good useless because it won’t work.

Practicing Digital Marketing without a plan or strategy is like driving a car without an idea of where you’re going – you’ll keep wandering and going in circles because you don’t even know where you’re going.

Does your organization have a defined Digital Marketing strategy?

We ran a poll to see how businesses use Digital Marketing strategies. The result shows that about 20% of businesses don’t use Digital Marketing; about 35% of businesses use Digital Marketing without a clear digital strategy; only about 45% uses Digital Marketing with a defined digital strategy.

Does your business have a digital marketing strategy?
Digital Marketing Strategy

Why you need a Digital Marketing strategy?

You are directionless.

Most businesses without a digital strategy don’t have a clear goal of what they want to achieve in gaining new customers and building deeper relationships with the existing ones.

If you don’t have a clear goal for your business, then there is a high chance that your business won’t grow as much.

You don’t know your online audience.

Most businesses don’t even know the first thing about their audience. They target everyone and lose money in the long run. With a good Digital Marketing strategy, you can address the problem and get to know your online customers, their pain points, and how you can help them.

You don’t have enough resources.

You don’t want to waste your resources on something that doesn’t work, especially when you don’t have enough. Without a clearly-defined Digital Marketing plan, you will be spending lots of money that doesn’t work, making it very difficult for you to grow your business.

You’re wasting money on things that don’t matter.

Digital Marketing isn’t as hard as it seems, and it isn’t expensive.

Most businesses waste so much money because they don’t even know the first thing about Digital Marketing and how it works. So they purchase different tools and use various agencies for tasks that don’t need that much energy.

With a clear digital strategy, you will be clear on where to focus your attention and where not. Even if you have sufficient funds, it is not advisable to waste it over something that doesn’t benefit your business.

You don’t have a clear online customer value proposition.

A clear online customer value proposition tailored to fit your different buyer personas will help you personalize your online services to engage new and existing customers, and encourage them to stay loyal.

Creating a content marketing strategy is the key to getting a compelling online customer value proposition since content is what keeps your audience glued to your brand.

In case you want to learn more about customer value proposition, here are some of the best examples of customer value proposition.

Developing a Digital Marketing Strategy

I can understand why most business owners just practice Digital Marketing without a strategy – the concept “Digital Marketing Strategy” seems complex.

When I first started my journey with Digital Marketing, it seemed so confusing. It took lots of research to realize that Digital Marketing Strategy revolved around four simple things: Attention, Interest, Desire, and Action.

Once you understand these four simple terms and apply them, you will create a Digital Marketing strategy that will grow your business in no time.

But before we dive deep into these four terms, let’s talk about developing a Digital Marketing Strategy.

Developing a Digital Strategy is the most important part of the Digital Marketing journey because if your plan isn’t good enough, the whole marketing will not work.

Before developing your strategy, you have to set the groundwork and be ready for some calculation.

  • Identify your company’s current revenue and goals
  • Identify your company’s budget for marketing and your marketing goals
  • Determine how many leads and sales you need to reach your company’s revenue goals
  • Calculate your deal size and win or loss rate

Once you’ve succeeded in setting the groundwork, the next thing you need to do is to be honest with yourself.

For this next step, you should involve your employees or partners for more clarity.

Ask yourself:

  • What are my short-term and long-term goals?
  • What were my significant accomplishments the previous year?
  • How am I better than my competitors?
  • What was my biggest setback the last year?
  • What are my target audience’s challenges or pain points?
  • How did my marketing work in the past?

After you’ve been able to answer these questions honestly, the next step is reviewing.

  • Review your target audience and personas
  • Review your company’s goals
  • Check your sales and marketing approach
  • Review any new marketing objectives and opportunities
  • Review your marketing budget

After this step, you are already one step away from developing your Digital Strategy.

This is where those four terms (Attention, Interest, Desire, and Action) we talked about earlier comes in. For your strategy to work, it has to revolve around those four terms.

ATTENTION: Creating Regular, Relevant Content

I’m going to imagine you are here because you are looking for ways to increase your sales. So we can both agree that you need to attract the attention of your customers before they convert to sales.

 “If you are not attracting enough people, then you won’t make enough sales.”

Creating relevant content is a great way to attract new leads to your business. To create relevant content, you need to have a content marketing strategy that will serve as a road map or guide.

Consistency is important; once you start publishing more content, you will attract more leads.

INTEREST: Connecting with your online audience

You’ve gotten their attention, what next? You keep them.

A foolproof method to ensure your new leads get interested in your business is by connecting with them on social media.

Find out what social media channel your target audiences are using and use it. Focus on sharing relevant information that will keep them engaged. You need to have a social strategy that will serve as a guide, so you don’t get overwhelmed or confused.

DESIRE: Offer something relevant

Now you have their attention and interest; the next thing is to give them something they will never resist – free.

I know you’re wondering: “Why free? I’m trying to make sales.”

No one resists free, and that is what you’re going to use to your advantage. Offer something relevant and get something in return (maybe email), once you do that, you would connect with them on a more personal level and get them to pay for your services.

ACTION: Convert them to sales

You’ve finally gotten their attention, interest, and desire; the next thing is to get them to act (purchase).

Your job isn’t done when you offer them something relevant; your job just began. The mistake most business owners make is skipping this last step. 50% of leads will not purchase without a push – the push is this step.

You have to keep nurturing your leads with more relevant content and compelling messages. The point of this last step is to make your leads trust you enough to make a purchase.

Once you have been able to get your strategy to focus on these four terms, then your plan is good to go. However, you need to understand that your business’s growth doesn’t rely on only having a good strategy; you need to have a good product and charge right.

Most business owners don’t know what to charge – they either charge too high or too low. Understanding the right amount to charge for your business goes a long way in the growth of your business.

How much should you be charging?

One of the most challenging decisions you have to make is getting the right price for your services/product. If you charge too high, you will lose customers; and if you charge too little, you might not earn as much, which will cost you your business.

How do you determine the best price for your product or service?

1. What are your competitors charging?

You need to research your competitors carefully and what they are charging. You mustn’t overcharge, but charge something reasonable that makes your brand competitive.

2. What is your pricing method?

If your business offers services, you have to decide whether you will be using a project-based or hourly fee.

If you’re charging by the hour, it might seem like you’re charging higher. It is best to integrate both the project-based and hourly fees for a while to see what works best for you.

How to charge more for your services

1. Identify your target market.

It’s a no-brainer: not everyone can afford expensive services, and that’s fine. If you want to charge more for your services, you need to focus on people that can pay high.

2. Limit your buyer’s choice

When you give your customers too much to choose from, it confuses them. If you want to charge more, focus on one or two products, and market it to your audience. You don’t have to offer everything to make a profit.

3. Make your product look beautiful.

Seeing is believing! When your product looks beautiful and well-packaged, people are more attracted to it. It’s not about what you’re selling; it’s about how you’re selling it.

4. Provide social proof

If you want to charge high, you need to provide value. Most people will buy a product because they’ve seen someone close to them use it. If you want to charge high, you need to prove that your product/service helped other people.

If you’re still unsure how much you should be charging, use PAYSCALE to calculate how much your services are worth.

We’ve been talking about getting customers and increasing sales, but our discussion won’t be complete until we talk about the highest price – how to win customers from your competitors.

It’s no joke that your competitors might have more customers than you, and that’s fine. You need to understand how to win customers from your competitors because, in the end, it’s survival of the fittest.

How to win your competitor’s customers

Customers will switch businesses and brands if they see real value; all you need to do is to give them a solid reason to choose your business over that of your competitors.

Here are five steps to help you win (steal) your next customer.

Create brand loyalty

Everyone wants to be part of a story – it’s a fact. Inviting customers to become part of your brand can be a big catch. Customers want to be part of a brand that provides great services, value their customers and competitors’ customers too.

Lower your price

It’s a no-brainer: everyone wants cheaper! Offering quality products or services for less price is an effective way to attract new customers. However, you shouldn’t charge too low. Too low prices can be perceived as inferior, and you don’t want that.

“Charge lesser than your competitors, but not too low that it devalues your brand.”

Research your competitors’ customers

You can’t ask someone you know nothing about to pay you for your services – it doesn’t work that way. If you want to win your competitors’ customers, you have to do some research about them. Understand everything about them before trying to win them over.

Identify their problems

Everyone has a problem they need solutions to; that’s what makes them customers in the first place.

When it comes to winning a competitors’ customer, it’s all about convincing them. Once you’ve identified their problems, it’s time to get them on a call and emphasize their problems.

… And what will that do?

First, it will make them trust you because when you identify their problems, they immediately see you as an expert who has done their research well. Once you’ve gotten to the stage when they begin to trust you, the rest will be easy.

Show off your solution.

Okay, we know you have identified our problems, but what next?

It’s not enough to just identify and emphasize their problems; you need to show them your solution.

Show them how your products can help their lives get better. Show off how exactly your products are faster, less expensive, or easier to use.

If you’re able to scale through this step, you are one step away from getting a new customer, which is “getting them to pay.”

Get them to pay

Most people get to show off their solution, and boom, they’ve gotten the customer, but it’s not always like that.

Most times, even if you have a great solution, most customers are still scared to go with you because they are used to their current vendor and are afraid of change because they have put in so much time, effort, and money.

It is up to you to convince them that there are so many benefits in switching to your product, and it is worth the investment.

If you’re able to convince them, you will get them to pay for your services.

Nothing is as fulfilling as seeing your business grow and getting people to acknowledge and pay for your services.

The steps in this guide are not the easiest to follow, but if you follow them, you will increase your sales and grow your business.

Vintage Digital Technology Gadgets Photo Collage (1)

Can you increase sales with Digital Marketing in 2020?

Can digital marketing increase sales in 2020? Yes – if you understand how to use it to your advantage.

Finding new people to buy your product or service is very important to the growth of your business. If you want to increase sales in 2020, you need to understand how Digital Marketing works.

The most challenging part of sales is getting your customers to buy what you are selling. But don’t worry, with digital marketing, you’d not only get the customers to buy, but you’d also retain them.

Digital marketing helps you reach more audiences to market your products or services, which leads to more sales for your business.

Today we are focusing on how to increase sales with digital marketing in 2020.

Table of Contents:

  • Define your customers and identify the right audience to target
    • Be clear about what you offer and who needs it
    • Check out your competition
  • Personalize
  • Choose the best online advertising platforms for your business
  • Paid Advertising
    • PPC Ads
    • Social Media Ads
  • Local SEO
  • Automation
  • User-generated content

Define Your Customers And Identify The Right Audience To Target

The journey to a successful Digital Marketing campaign starts with knowing your audience. If you don’t know who your audiences are, what they do, and where to look for them, your digital marketing campaign won’t be successful. You can get to know more about your customers by asking for their:

  • Location
  • Age
  • Education level
  • Interests
  • Income level
  • Spending pattern

After gathering all these information, you can create a buyer persona for each category of your target customer.

A buyer persona is a model that illustrates essential information of your target customer. The goal is to create your ideal customer profile as if he or she were a real person so that you can send personalized marketing messages to them.

But what if you don’t have any customers yet, how can you create a buyer persona?

Be clear about what you offer and who needs it.

List out all that you offer and explain the benefits of your products or services. Ask yourself, how does my product or service make someone’s life better or easier?

For instance, let’s say you sell inexpensive, quality hair. The benefit of your service is that your customers can get quality hair without breaking the bank.

Notice how explaining the benefits also help you identify and define your target audience – in this case, young women on a budget, especially students.

If you don’t know the benefits of your products or services, it is time to start thinking of what your products can do. As you state your products’ benefits, you will also be stating some information about your target audience.

Check out your competition.

Once you start a business, you should know your competition even if you have no customers. For instance, if you sell hair, your competitors will most likely be selling hair.

Check out what your competitors are up to and ask yourself these questions:

  • How are they positioning themselves?
  • Who are they targeting?

Although you won’t be able to get detailed audience research about the people your customers are targeting, but you will be able to get a general idea of who they are targeting.

Personalize

Personalization is essential when it comes to growing sales. It can help you stand out from the crowd and increase your conversation rates.

If you’ve been able to define your audience, it will be easier to personalize every message you send out to fit your customers. This tactic allows you deliver a personalized experience for each of your customer.

When you personalize the messages you send out to your audience, the chances of conversion increases by 70%. Personalization makes your customer feel valued and understood.

You can personalize your target audience’s experience by,

  • Sending personalized content via email
  • Using their name in email subject lines
  • Tailoring content to their interests, etc.

Personalization is so far one of the best ways to increase your sales in 2020.

Effects of personlization on businesses
How to increase sales in 2020

Choose the best online advertising platforms for your business.

Advertising is an effective way of generating leads and increasing sales. However, you can’t advertise on all advertising platforms. Not because it’s not possible, but because you’d be wasting lots of money and not getting the best results. Therefore, it is crucial to choose the best online advertising platforms for your business.

There are numerous online advertising platforms you can use to advertise your business and increase sales. But the most popular ones include:

  • Facebook Ads
  • Google Ads
  • Instagram Ads
  • YouTube Ads
  • LinkedIn Ads

Before choosing the best online advertising platforms for your business, you should consider your audience, budget, and marketing goals.

Paid Advertising

Like said in number 3, advertising is an effective way of generating leads and increasing sales. Paid advertising is a crucial aspect of digital marketing. If you want to use digital marketing to increase sales in 2020, you need to invest in paid ads.

The two types of paid ads you need to know are:

  • PPC (Pay-per-click) ads
  • Social media ads

PPC (Pay-per-click) ads

PPC ads are those ads that appear at the top of search results. When someone searches for something directly related to your ads, they will see the ads.

PPC Ads

With PPC ads, you will only reach your audience by using relevant keywords. You can do this by using long-tail keywords, which contains three or more words.

Long-tail keywords target specific audiences, so if you already know your audience, you will be able to drive better leads with long-tail keywords.

After using your keywords for your ads, set a maximum bid, which is the maximum amount you are to pay when someone clicks on your ad.

PPC ads are great for generating leads and driving sales for your business.

Social Media Ads

This type of ad is great for generating leads and better for driving sales because you can target your audience more precisely, which increases the rate of conversion.

Social Media Ads

Social media ads allow you to get creative with content, and you get to showcase your product or services.

Local SEO

Did you know that over 50% of local searches convert? With these numbers, if you are not yet investing in local SEO, you miss out on sales.

If you want to increase your sales in 2020, you need to invest in local SEO.

Claiming your Google My Business listing is one of the critical parts of Local SEO. When people look for local businesses in your area, your Google My Business listing appears.

Local SEO

Apart from claiming your local listing, you can improve your local SEO by adding local keywords like “digital marketing in Lagos” to your website. Local keywords can help you appear in local searches and drive local traffic to your site.

Automation

If you want to increase your sales in 2020, you need to get more leads, but getting more leads is tedious. So how do you do it? Automation.

Automation helps you generate leads in no time, which gives you enough time to sell.

CRM

You can automate with a CRM (Customer Relationship Management) platform, which will help you automatically compile data in one place. Instead of spending much time on social media, you can use social media management to automate your social media posts.

You can automate tasks like:

  • Posting on social media
  • Collecting data about your customers
  • Sending emails

User-generated Content

More than 90% of customers trust the recommendations of other customers over a brand. Most people look at reviews before buying any product or service, but user-generated content is never overlooked.

User generated content

User-generated content is all about sharing posts from other people talking about your services. It serves as an endorsement for your services. It is valuable because it can increase your sales and build your credibility.

User-generated content shows people the humanistic and realistic side to your brand.

Your business deserves to grow!

Your business deserves to grow, and with digital marketing, you can make it possible. Digital marketing is not all about ads and posting; it is a lot more than that.

Digital marketing takes experience and expertise. If you don’t have that, it is better to hand your marketing over to someone that can help you.

Fortunately, our team at Eulahub is here to help. We can help you create a digital marketing strategy that will increase your sales.

If you want to see how we can help you grow your business and increase sales, contact us online to get started.

How to Build an Unbeatable Business with Digital Marketing

Research shows that more than 50% of small businesses fail in their first five years and marketing one of their biggest downfalls.

What does that mean for your business?

It’s not enough to have a valuable product/service. If you don’t get your marketing right, you risk losing your business in less than five years.

Marketing is vital to the growth of your business and when I mean marketing, I don’t mean traditional marketing. Of course traditional marketing is good but the world is changing and everyone’s tilting towards everything digital.

So, what type of marketing do you need for your business? Digital marketing.

If your business is not being marketed digitally, you will be missing out on the most effective way to grow your company and probably losing lots of money.

To create an unbeatable business, you need Digital Marketing. The good thing about Digital Marketing is that you don’t need to be a computer guru or marketing expert to get involved in it. All you need is the right people to do it for you and your business will be afloat.

Hey, let’s skip all this part and learn how to build an unbeatable business with Digital Marketing.

But, what exactly is Digital Marketing?

Digital marketing is the advertising of products and services through digital channels or technologies on the internet. Digital channels include the web, email, social media (Facebook, LinkedIn, Twitter, Instagram, etc.), and mobile devices. Any marketing which is done electronically is called Digital Marketing.

Why should you use Digital Marketing? 

Business owners, agencies, and consumers have moved from the traditional method to digital channels. Digital Marketing allows business owners to put their businesses out in the open. Compared to traditional marketing, Digital Marketing can be tracked, estimated, and quantified, making it very easy to see results.

So why should you use digital marketing?

It is cost-effective

Digital Marketing requires no extra equipment or surplus funds. All you need is the use of the latest technology and someone great at it. Studies show that the average cost per lead cost is 62% less through Digital Marketing channels than traditional marketing.

Targeted Reach

Your business is not for everyone; why advertise to everyone? While traditional marketing plays a huge part in reaching customers, they reach a broad audience. You can’t target a specific audience while targeting everyone. That way, you’ll be losing lots of money and making less sales. With digital marketing, you can target a specific audience.

Higher Return on Investments (ROI)

With any business, ROI is critical to evaluate profitability. 

Studies show that 82% of businesses get a higher ROI after implementing a full Digital Marketing strategy.

With higher conversion rates and lower costs, ROI from Digital Marketing can exceed the ROI of traditional marketing. Digital Marketing helps you measure the ROI from your campaigns, which will help you tweak and re-work strategies to make sure they are effective.

Larger Audience

Studies show that between 70-80% of people research a company online BEFORE visiting the business place or making a purchase.

Customers are beginning to leverage the internet to research products before making a purchase. If your website is not user-friendly and search engine optimized, then you’re missing out on visits and potential sales.

Higher Revenue

With a low cost per lead and higher ROI, businesses generate more revenue with Digital Marketing than traditional ones.

Using Digital Marketing to build an unbeatable business

The first step to building a great business is to have a great online presence.

Your website should scream everything about your business. It must be able to do the following:

  • Be easily found on search engines.
  • Effectively represent your business and brand
  • Communicate effectively with your audience
  • User friendly and up-to-date
  • Connect to other marketing platforms
  • Have a clear Call To Action (CTA)

To get your website up and running, you need to work with a professional web designer who will develop your website (if you don’t have one), and optimize your website for SEO.

Your website is the beginning of every Digital Marketing journey, so it’s worth investing some money to get the best website.

Once you’ve completed your website, you can then move on to the next phase

You can start engaging your audience by providing valuable content. Content marketing helps you engage with your audience, grow your business, and position you as an expert in your industry.

It doesn’t just stop at content marketing. Social media marketing is also crucial. Social media can help you reach out to your audience and potential customers. A great social media presence creates a relationship with you and your potential customers, which builds trust and credibility.

You can also invest some money in Digital Marketing campaigns to reach out to potential customers and make more sales.

Investing your money into your website, campaigns, social media, and content will only matter if they are seen. That is why you need to invest in SEO. SEO will get your business seen by the right people and help you rank well in search engines.

Getting the right Digital Marketing agency for your business

You own a business; you have lots of things to worry about than digital marketing. So why not let experts handle it? Getting the right agency is crucial to the growth of your business.

Here are a few things to consider when choosing a digital agency for your business:

  • Services offered
  • Reputation and online presence
  • Portfolio and testimonials
  • Price

Marketing is basically about targeting the right people with the right message. Digital Marketing helps you achieve efficiency. With digital marketing, you can build an unbeatable business in no time. At Eulahub, we provide Digital marketing services that can help you grow your business. Contact us if you are ready to create an unstoppable business.

step by step guide to market your business online

A Simple Step by Step Guide on How to Market your Business Online

Digital Marketing has a lot of branches to it, but this Guide will cover the missing and necessary part of Digital Marketing which is the knowledge on how to use it in your business.

Whether you are new to Digital Marketing or an expert this guide is sure to teach you how to apply digital marketing to your business for an increase in sales and profit. 

Meanwhile, let me ask you a question. Have you ever been curious to do a search on google typing these words “how to promote my business online”? Now if you haven’t, I will advise you do but if you have, you will agree with me that these are the results you will find:

  • 21 ways to market your business online
  • 23 amazing online marketing tactics for small business
  • 10 reasons you need Digital Marketing
  • 7 ways to make Digital Marketing work for your business

All these and more will be on the search engine results page (SERP) of Google.

After reading and trying to understand these articles and blog post that are very educating and knowledge packed, it still leaves most businesses lost and overwhelmed that its application becomes a problem, so it became a need that this Guide should be created to help your business understand Digital Marketing application for better sales and profit as it’s important to note that the online, digital marketing world is always evolving.  

In this Guide, you will not just learn how to apply digital marketing to your business but you will get to experience a practical example that you can learn from, copy their digital strategy and implement them in your own business for better productivity.

Now let’s get started by getting a clear understanding of what digital marketing is for your business.

What is Digital Marketing for your Business?

There are lots of definitions and explanations for the term called “Digital Marketing”. But I had to draw out a simple and yet understandable definition to express the word digital marketing as regards to the business entity.

Digital Marketing for your business is a form of marketing that uses electronic or internet devices to reach specific yet targeted persons that need your goods and services. It could also be a way to educate less interested but yet easily convinced persons of what your goods and service are offering.

With Digital Marketing, your business marketing efforts can be said to be easy and business goals reached within a short time. Your business has no light, “yes I said it” your business will remain in the dark (having so much limitation) without the use of Digital Marketing. The world today and its advancement in technology have created a huge gap between your traditional marketing and the present marketing method called Digital Marketing, thereby giving Digital Marketing a front seat to push goods and services to a wider reach of people in need of them.  

In conclusion, Digital Marketing for your business is simply using digital means (online) knowledgeably to reach a wide range of interested clients, who are ready to be active customers.

How to Know the Digital Market for Your Business

For every business to be successful, you must first understand and identify a target market that is willing and ready for your product/ service. This brings us to a term referred to as your “Buyer Personas”. A Buyer Persona is a semi-fictional representation for your ideal customer, based on data and research. This customer is of the high valve and high paying to your business.

Here is how to know the target market for your business online;

A. Define your Buyer Personas: By defining your buyer personas, I mean think of an interested demographic (Age, Gender, Salary, Location, Level of education, family size etc.), their goals and challenges, main personal valves/fears, solutions to the challenge and how your business can be the best solution.

Below is a simple template to work with to better help you understand who your buyer persona is.

PERSONA  NAME 
BACKGROUND JOBS? CAREER PATH? FAMILY? 
DEMOGRAPHICS MALE OR FEMALE? AGE? INCOME? LOCATION? 
IDENTIFIERS COMMUNICATION PREFERENCES? 
GOALS PRIMARY GOAL? SECONDARY? 
CHALLENGES PRIMARY CHALLENGE? SECONDARY CHALLENGE? 
WHAT CAN WE DO TO HELP OUR PERSONA ACHIEVE THEIR GOALS? TO HELP OUR PERSONA OVERCOME CHALLENGE? 
COMMON OBJECTIONS WHY WOULDN’T THEY BUY YOUR PRODUCT OR SERVICE? 
MARKETING  MESSAGING HOW SHOULD YOU DESCRIBE YOUR SOLUTION TO YOUR PERSONA? 
ELEVATOR PITCH SELL YOUR PERSONA ON YOUR SOLUTION 

           ADOPTED FROM HUBSPOT BUYER PERSONA TEMPLATE

You can also learn from these already made Buyer Persona examples by SmartBug in this ebook

B. Research your Competition: Every business venture has a competition, so be free to see what your competitor is doing but don’t get stuck with their method. Your competition might have done so much research and has the right target market for their business, feel free to tap in that market but you should always be aware of little market changes that occur as time goes on. So in as much as you want to see what your competition has done or is doing always try to be unique and different in your approach to the market after much research on your competition.

Here are some tools to help you know what your competitors have been up to with their Digital Marketing Activities:

  1. Spy Fu:  You can research your competitors Pay per Click (PPC) on every online Advertisement carried out on Google AdWords.
  2. SEMrush: You can research keywords that have helped your competitors content to attain optimal result on the search engine results page(SERP).

Please note that there are lots of tools online to use when spying on your competition, but feel free to check out my best tools in the ebook download below that tells you more about how to market your business online.

C. Conduct group research: When conducting this kind of research, be it towards a small focus group or a large group to get a better sample (a representation of the population of interested clients) online, I recommend you use “survey monkey” application to carry out your research. The web application “survey monkey” helps you with a detailed report on what your customers need and how you can be of help becomes clear.

Get detailed explanation on this eBook for free

UNDERSTAND YOUR DIGITAL MARKETING OBJECTIVES

There are lots of digital marketing objectives out there, let’s look at the 4 most important digital marketing objective.

But first, let’s get an understanding of SMART Goals, it will help us keep track of our digital marketing objectives:

Digital Marketing Smart Goals:

S- Specific – it is true that with a general approach to the market you can get large results to work with, but it will only limit your success to meet targeted individual and will cause you more time which is not good for your business online. So, it is advised you be specific in your approach especially in Digital Marketing for optimal results.

M-Measurable – with traditional marketing it is hard or almost impossible to measure traffic (actions were taken by potential customers) coming in from a particular marketing method carried out, but when it comes to Digital Marketing there is a provision for measuring every marketing effort that has been carried out. This is good for your business as it will cause a positive change in growth and better management of time when done properly.

A-Achievable – Measuring your digital marketing efforts only explain to you what level of growth your digital marketing efforts have been able to produce for your business, it left for you to decide on what needs to be done. “What needs to be done” can be setting of achievable goals that turn out to be what your business needs to be successful.

R- Realistic – For every business that is willing to come online, it will need to come up with realistic goals and objectives. Your business goals and objectives should be what the customer needs and not some created assumption. It should be based on real data from a survey or a close study of your competition

T- Timely – Never forget to be timely about every Digital Marketing effort you’re putting in. Time should be measured for a better understanding of how best to optimize it. For example, if it takes you 60mins to do proper research on a particular niche your product or service will be solving a particular problem     for, try to optimize the time to 50mins of research.

Now let’s look at our 4 digital Marketing objectives in detail:

  1. Increase your sales: The ultimate goal of every business is to make sales and bring in customers. To make sales for your business it takes a process and you have to undergo that process and master it.
  2. Bring in more leads: For sale to occur you must first have what is called a lead. A lead might be from your email list or a person with some level of interest about the service or product your business offer.
  3. Increase conversation rate: There are several ways to know if there is an increase in conversation. When there is a conversation you can see an increase in likes, comments, shares etc.
  4. Increase in visitors: The more the visitors to your website or landing page, the more your chances of getting a lead or a sale for your business.

How to Create a Digital Marketing Strategy that suits your Business

Apart from identifying your target market, you will also need a digital marketing strategy that suits your business to produce an optimal result to enhance your marketing campaign growth.

Digital marketing strategy:

To get Digital Marketing working for you, you need to apply these strategies and do it over and over again to get better results.

Here are strategies you can build from to boost your online efforts;

SEO: SEO stands for Search Engine Optimization which simply means optimizing all our online efforts to be seen by the search engine which is directly seen by active users who are currently in use of search engine to find answers or solutions to their problem. According to research 93% of all web traffic comes through search engines and makes it good for your business to build its core strategy primarily on search engine optimization (SEO).

At Eulahub we provide business with both local and international SEO, optimizing all your online effort to be seen by search engine users. With SEO your business can grow faster. The word SEO has a lot to it as it’s ever-evolving. So its best advised you get an SEO professional for your business. But for a clear understanding of SEO for your business, it has to do with your business optimizing its content to suit or answer the search engine users’ intent while searching. The various search engine includes Google, Bing, and Yahoo. Therefore, your content should be solving the problems of search engine users or answering the questions as they search.

PPC: PPC stands for pay per click which simply means for every action a customer takes on your advert placement there are cost effects. Action taken by the customer may include clicking on a link leading to purchase, likes on a post, apps download etc. For simplicity, this strategy called PPC is a form of advertising that various advert platforms such as Bing and Google offer businesses that are interested in reaching out to customers who need their goods and service.

PPC advertising platform such as Google ads and Bing ads provides your business with the ability to reach the right customers and fast but with a cost to it. Your business can work with Eulahub to achieve great PPC height for more leads and business sales.

Note that PPC can only work to produce a result when done correctly by a professional.

Content Marketing: Ever heard of the phrase content is king? Yes, this is true. This strategy focuses on producing all forms of content from written (blog post and article on websites), videos, audio (podcast) and graphic (pictures, logo, pictographs and info graphs). With this strategy in focus and the right team to create and curate all forms for content your business will be needing you are sure to reach your business goals and fast.

Eulahub has its team of professionals to create and curate content that your business will be needing to increase sales. One important fact about content creation or curation is that it shifts from written to visual (video, graphic) consumption, as statistics show that people tend to consume more of the visual than written content. Content creation and curation have no worth when it is not in the hand of the right consumer, so that’s where you need marketing to come in. You could decide to use a content distribution platform or do the marketing yourself but make sure your goals and objectives are reached.

Email Marketing: This strategy uses emails to be in constant conversation with clients. Your business needs this strategy to always keep in touch with your present customers for continuous sales and also to pursue leads that are potential customers. Note that when it comes to creating emails to your customers, it must be different from that of a potential customer(lead), as a customer already have some knowledge about you but a leader needs to be educated more about your product or service.

Creating an email that converts your business, you will be needing a skilled email marketer that is creative and produces email copy that converts (grabs client attention to take action). Your business needs an email marketer that isn’t just creative but also analytic, able to test an email to know when it is converting or not, knowing the right time for an email to be sent, measuring and understanding clients response to the email sent.

Eulahub provides your business with the right email marketing experience to drive sales and leads. Note that email marketing is a good strategy when done correctly.

Note that their are other strategies you can apply for better productivity, see them on this eBook

How to Measure Your Digital Marketing Efforts

When it comes to effort measurement as it regards Digital Marketing, you need to set your KPIs (Key Performance Indicator). These are indicators for measuring your goals and it helps you keep tabs on your growth level.

When it comes to KPI’s be it a sale or a lead on a particular digital strategy implemented, you will need to measure both the process that led to the sale and lead and the number of sales and leads too.

Therefore let’s classify our Digital Marketing strategy with measurement tools:

Digital StrategyMeasurement tools
SEOYoast, SEMrush, Moz
PPCGoogle Analytics, SEMrush, Spyfu
Content MarketingYoast, Google analytic, Buzzsumo
Email Marketing Google Analytics, Dashboard of an email provider showing analytics, Boomerang, Hubspot.
Social Media MarketingGoogle Analytics, social analytics dashboard, sprout social, Buzzsumo
Influencer MarketingTracker, Keyhole, Buzzsumo, Klout, Google trend, Inky bee, Blog dash.

Get Started

Its worthy to note that digital marketing for businesses is always evolving so always be on the lookout for better ways to optimize your online business to be profiting to you.

Feel free to always reach out to our team of specialist at Eulahub to provide you with a clear guide on what to do to better improve your online marketing effort, to also get a clear picture of how to market your business online see our free eBook. This eBook gives you more detail on how to market your business online with a clear example for you to follow.