Research shows that more than 50% of small businesses fail in their first five years and marketing one of their biggest downfalls.
What does that mean for your business?
It’s not enough to have a valuable product/service. If you don’t get your marketing right, you risk losing your business in less than five years.
Marketing is vital to the growth of your business and when I mean marketing, I don’t mean traditional marketing. Of course traditional marketing is good but the world is changing and everyone’s tilting towards everything digital.
So, what type of marketing do you need for your business? Digital marketing.
If your business is not being marketed digitally, you will be missing out on the most effective way to grow your company and probably losing lots of money.
To create an unbeatable business, you need Digital Marketing. The good thing about Digital Marketing is that you don’t need to be a computer guru or marketing expert to get involved in it. All you need is the right people to do it for you and your business will be afloat.
Hey, let’s skip all this part and learn how to build an unbeatable business with Digital Marketing.
But, what exactly is Digital Marketing?
Digital marketing is the advertising of products and services through digital channels or technologies on the internet. Digital channels include the web, email, social media (Facebook, LinkedIn, Twitter, Instagram, etc.), and mobile devices. Any marketing which is done electronically is called Digital Marketing.
Why should you use Digital Marketing?
Business owners, agencies, and consumers have moved from the traditional method to digital channels. Digital Marketing allows business owners to put their businesses out in the open. Compared to traditional marketing, Digital Marketing can be tracked, estimated, and quantified, making it very easy to see results.
So why should you use digital marketing?
It is cost-effective
Digital Marketing requires no extra equipment or surplus funds. All you need is the use of the latest technology and someone great at it. Studies show that the average cost per lead cost is 62% less through Digital Marketing channels than traditional marketing.
Your business is not for everyone; why advertise to everyone? While traditional marketing plays a huge part in reaching customers, they reach a broad audience. You can’t target a specific audience while targeting everyone. That way, you’ll be losing lots of money and making less sales. With digital marketing, you can target a specific audience.
Higher Return on Investments (ROI)
With any business, ROI is critical to evaluate profitability.
Studies show that 82% of businesses get a higher ROI after implementing a full Digital Marketing strategy.
With higher conversion rates and lower costs, ROI from Digital Marketing can exceed the ROI of traditional marketing. Digital Marketing helps you measure the ROI from your campaigns, which will help you tweak and re-work strategies to make sure they are effective.
Studies show that between 70-80% of people research a company online BEFORE visiting the business place or making a purchase.
Customers are beginning to leverage the internet to research products before making a purchase. If your website is not user-friendly and search engine optimized, then you’re missing out on visits and potential sales.
With a low cost per lead and higher ROI, businesses generate more revenue with Digital Marketing than traditional ones.
Using Digital Marketing to build an unbeatable business
The first step to building a great business is to have a great online presence.
Your website should scream everything about your business. It must be able to do the following:
- Be easily found on search engines.
- Effectively represent your business and brand
- Communicate effectively with your audience
- User friendly and up-to-date
- Connect to other marketing platforms
- Have a clear Call To Action (CTA)
To get your website up and running, you need to work with a professional web designer who will develop your website (if you don’t have one), and optimize your website for SEO.
Your website is the beginning of every Digital Marketing journey, so it’s worth investing some money to get the best website.
Once you’ve completed your website, you can then move on to the next phase
You can start engaging your audience by providing valuable content. Content marketing helps you engage with your audience, grow your business, and position you as an expert in your industry.
It doesn’t just stop at content marketing. Social media marketing is also crucial. Social media can help you reach out to your audience and potential customers. A great social media presence creates a relationship with you and your potential customers, which builds trust and credibility.
You can also invest some money in Digital Marketing campaigns to reach out to potential customers and make more sales.
Investing your money into your website, campaigns, social media, and content will only matter if they are seen. That is why you need to invest in SEO. SEO will get your business seen by the right people and help you rank well in search engines.
Getting the right Digital Marketing agency for your business
You own a business; you have lots of things to worry about than digital marketing. So why not let experts handle it? Getting the right agency is crucial to the growth of your business.
Here are a few things to consider when choosing a digital agency for your business:
- Services offered
- Reputation and online presence
- Portfolio and testimonials
Marketing is basically about targeting the right people with the right message. Digital Marketing helps you achieve efficiency. With digital marketing, you can build an unbeatable business in no time. At Eulahub, we provide Digital marketing services that can help you grow your business. Contact us if you are ready to create an unstoppable business.