Can digital marketing increase sales in 2020? Yes – if you understand how to use it to your advantage.
Finding new people to buy your product or service is very important to the growth of your business. If you want to increase sales in 2020, you need to understand how Digital Marketing works.
The most challenging part of sales is getting your customers to buy what you are selling. But don’t worry, with digital marketing, you’d not only get the customers to buy, but you’d also retain them.
Digital marketing helps you reach more audiences to market your products or services, which leads to more sales for your business.
Today we are focusing on how to increase sales with digital marketing in 2020.
Table of Contents:
- Define your customers and identify the right audience to target
- Be clear about what you offer and who needs it
- Check out your competition
- Choose the best online advertising platforms for your business
- Paid Advertising
- PPC Ads
- Social Media Ads
- Local SEO
- User-generated content
Define Your Customers And Identify The Right Audience To Target
The journey to a successful Digital Marketing campaign starts with knowing your audience. If you don’t know who your audiences are, what they do, and where to look for them, your digital marketing campaign won’t be successful. You can get to know more about your customers by asking for their:
- Education level
- Income level
- Spending pattern
After gathering all these information, you can create a buyer persona for each category of your target customer.
A buyer persona is a model that illustrates essential information of your target customer. The goal is to create your ideal customer profile as if he or she were a real person so that you can send personalized marketing messages to them.
But what if you don’t have any customers yet, how can you create a buyer persona?
Be clear about what you offer and who needs it.
List out all that you offer and explain the benefits of your products or services. Ask yourself, how does my product or service make someone’s life better or easier?
For instance, let’s say you sell inexpensive, quality hair. The benefit of your service is that your customers can get quality hair without breaking the bank.
Notice how explaining the benefits also help you identify and define your target audience – in this case, young women on a budget, especially students.
If you don’t know the benefits of your products or services, it is time to start thinking of what your products can do. As you state your products’ benefits, you will also be stating some information about your target audience.
Check out your competition.
Once you start a business, you should know your competition even if you have no customers. For instance, if you sell hair, your competitors will most likely be selling hair.
Check out what your competitors are up to and ask yourself these questions:
- How are they positioning themselves?
- Who are they targeting?
Although you won’t be able to get detailed audience research about the people your customers are targeting, but you will be able to get a general idea of who they are targeting.
Personalization is essential when it comes to growing sales. It can help you stand out from the crowd and increase your conversation rates.
If you’ve been able to define your audience, it will be easier to personalize every message you send out to fit your customers. This tactic allows you deliver a personalized experience for each of your customer.
When you personalize the messages you send out to your audience, the chances of conversion increases by 70%. Personalization makes your customer feel valued and understood.
You can personalize your target audience’s experience by,
- Sending personalized content via email
- Using their name in email subject lines
- Tailoring content to their interests, etc.
Personalization is so far one of the best ways to increase your sales in 2020.
Choose the best online advertising platforms for your business.
Advertising is an effective way of generating leads and increasing sales. However, you can’t advertise on all advertising platforms. Not because it’s not possible, but because you’d be wasting lots of money and not getting the best results. Therefore, it is crucial to choose the best online advertising platforms for your business.
There are numerous online advertising platforms you can use to advertise your business and increase sales. But the most popular ones include:
- Facebook Ads
- Google Ads
- Instagram Ads
- YouTube Ads
- LinkedIn Ads
Before choosing the best online advertising platforms for your business, you should consider your audience, budget, and marketing goals.
Like said in number 3, advertising is an effective way of generating leads and increasing sales. Paid advertising is a crucial aspect of digital marketing. If you want to use digital marketing to increase sales in 2020, you need to invest in paid ads.
The two types of paid ads you need to know are:
- PPC (Pay-per-click) ads
- Social media ads
PPC (Pay-per-click) ads
PPC ads are those ads that appear at the top of search results. When someone searches for something directly related to your ads, they will see the ads.
With PPC ads, you will only reach your audience by using relevant keywords. You can do this by using long-tail keywords, which contains three or more words.
Long-tail keywords target specific audiences, so if you already know your audience, you will be able to drive better leads with long-tail keywords.
After using your keywords for your ads, set a maximum bid, which is the maximum amount you are to pay when someone clicks on your ad.
PPC ads are great for generating leads and driving sales for your business.
Social Media Ads
This type of ad is great for generating leads and better for driving sales because you can target your audience more precisely, which increases the rate of conversion.
Social media ads allow you to get creative with content, and you get to showcase your product or services.
Did you know that over 50% of local searches convert? With these numbers, if you are not yet investing in local SEO, you miss out on sales.
If you want to increase your sales in 2020, you need to invest in local SEO.
Claiming your Google My Business listing is one of the critical parts of Local SEO. When people look for local businesses in your area, your Google My Business listing appears.
Apart from claiming your local listing, you can improve your local SEO by adding local keywords like “digital marketing in Lagos” to your website. Local keywords can help you appear in local searches and drive local traffic to your site.
If you want to increase your sales in 2020, you need to get more leads, but getting more leads is tedious. So how do you do it? Automation.
Automation helps you generate leads in no time, which gives you enough time to sell.
You can automate with a CRM (Customer Relationship Management) platform, which will help you automatically compile data in one place. Instead of spending much time on social media, you can use social media management to automate your social media posts.
You can automate tasks like:
- Posting on social media
- Collecting data about your customers
- Sending emails
More than 90% of customers trust the recommendations of other customers over a brand. Most people look at reviews before buying any product or service, but user-generated content is never overlooked.
User-generated content is all about sharing posts from other people talking about your services. It serves as an endorsement for your services. It is valuable because it can increase your sales and build your credibility.
User-generated content shows people the humanistic and realistic side to your brand.
Your business deserves to grow!
Your business deserves to grow, and with digital marketing, you can make it possible. Digital marketing is not all about ads and posting; it is a lot more than that.
Digital marketing takes experience and expertise. If you don’t have that, it is better to hand your marketing over to someone that can help you.
Fortunately, our team at Eulahub is here to help. We can help you create a digital marketing strategy that will increase your sales.
If you want to see how we can help you grow your business and increase sales, contact us online to get started.